g4tv.com/halo press release

G4 DEPLOYS FOR “HALO 3 COUNTDOWN,” A GLOBAL MISSION TO CELEBRATE BIGGEST VIDEO GAME LAUNCH IN HISTORY, WITH LIVE, ON-LOCATION REPORTS FROM AROUND THE WORLD
Wed. Sep. 12, 2007

G4 DEPLOYS FOR “HALO 3 COUNTDOWN,” A GLOBAL MISSION TO CELEBRATE BIGGEST VIDEO GAME LAUNCH IN HISTORY, WITH LIVE, ON-LOCATION REPORTS FROM AROUND THE WORLD


More Than Five Hours of Coverage on Sept. 24 Includes Extensive Interactivity, Interviews, Reviews and History of Halo Franchise

G4 Cameras in Los Angeles, Seattle, Miami, New York, Australia and Japan
to Track Halo 3’s International Release with Live News Updates

LOS ANGELES, September 12, 2007 – Vicious aliens will invade the evening of September 24 and throngs of video game fans couldn’t be happier – “Halo 3” is finally making its long-awaited debut. G4 is preparing the millions of excited virtual combatants for the most eagerly anticipated video game launch in history with “Halo 3 Countdown,” an entire night of exclusive Halo 3 news, reviews, interviews, history and humor that will give experienced fans and new enthusiasts alike a comprehensive look at the new game, along with interactive opportunities to actually become a part of the coverage.

More than five hours of live, international coverage will include live reports from locations around the world as the global Halo Nation prepares for the first midnight sales. An evening jam-packed with single-player campaigns and multi-player melees begins September 24th with a special Halo 3 episode of “Attack of the Show!” at 7 p.m. ET/PT, followed immediately by the “Halo 3 Countdown” from 8 p.m. – 12:30 a.m. ET/PT, only on G4.

G4’s “Halo 3 Countdown” will include:

• Halo 3 Review: The third installment in the Halo franchise has considerable buzz, but is it worth considerable cash? G4’s games experts will take a critical look at Halo 3’s single-player and multiplayer modes and let viewers know whether the latest adventures of Master Chief live up to the great expectations.

• Halo 3 Xbox Giveaway: Attentive viewers will be rewarded with an opportunity to win the brand-new Xbox 360™ Halo® 3 Special Edition Console, which boasts an exclusive "Spartan green and gold" finish and includes a full assortment of Xbox 360 accessories.

• International Fan Perspective: The release of Halo 3 is a global event. G4 will cross datelines for the player’s point-of-view across the United States (Seattle, Los Angeles, Miami, New York) and around the world (Australia, Japan).

• Get Inside the Countdown: The Halo 3 action continues online at http://www.g4tv.com/halo, where viewers will have a chance to stream an extensive assortment of Halo videos or even become a part of the live coverage. From personal Halo stories to footage of eager gamers waiting impatiently in line, viewers will be able to submit videos that provide additional perspective on what the game’s launch means to the biggest Halo fans. In addition, a unique virtual audience feature will offer Web cam owners direct interaction with the on-air hosts. Other interactive elements available online and through mobile devices include polling and live chat included within the on-air coverage.

• In-depth Interviews: In addition to behind-the-scenes interviews with the extraordinary humans responsible for creating the remarkable Halo franchise, G4 hosts will speak to a variety of Halo fans for their perspective on both the new game and the earlier installments. From conversations with the game’s developers to the Halo opinions from some of today’s hottest celebs, and even a trip to meet the world’s youngest Halo champion, the “Halo 3 Countdown” interviews will help explain on what makes the new game’s release a major event.

• History of Halo: Few games reach Halo’s level of ubiquity and far fewer achieve that status so quickly. A whirlwind trip through the game’s history will help explain how and why the Halo 3 release is anticipated to be one of the biggest media product launches in history.

• Real World Halo: The Halo universe has surged beyond its pixilated borders. The game’s fictional weaponry has inspired a handful of talented craftspeople to create their own Halo armaments. A trip to their workshop lets viewers see what it would really take to equip a Halo warrior.

• Red vs. Blue vs. G4: G4 tracked down the creators of the infamous online video series “Red vs. Blue” and coaxed them from their recent retirement to create a special Halo 3 installment especially for G4.

• Halo Lexicon: Throughout the night, G4 will give viewers a primer on the Halo-specific language used in the video game and among the millions of online players. Whether an experienced player wants a refresher in fragging or a new player wants to learn the lingo, G4’s will deliver an education in the intricacies of speaking like a Halo pro.

More information regarding “Halo 3 Countdown” is available at http://www.g4tv.com/halo.

About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 92 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 59 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 65 million cable and satellite homes nationwide.